







Shapeit - Adjustable Shoe Trees
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Shapeit by SHOEGR is your go-to sneaker companion—designed to maintain your shoe’s natural shape during cleaning, drying, storage, and even when breaking in new pairs. With an easy-to-adjust mechanism, Shapeit fits Men’s UK size 6 to 11 and adapts snugly to every silhouette.
Whether you're packing for a trip or washing your favorite pair, Shapeit shoe shapers prevent toe box collapse, shrinkage, and unwanted creasing, keeping your kicks fresh and form-ready at all times.
Why Choose SHOEGR Shapeit?
- Shape Retention: Keeps your sneakers looking fresh and structured—even after long storage.
- Adjustable Fit: Works for Men’s UK 6–11. One pair, multiple sizes.
- Crease Protection: Prevents deformation, shrinkage, and wear-induced creasing.
- Travel Friendly: Lightweight and durable—perfect for suitcases, gym bags, and travel kits.
- Machine-Wash Safe: Iodized nickel-coated spring resists rust, even during machine washing.
- Break-in Buddy: Makes new shoes easier to wear by softening shape without overstretching.
When Should You Use Shapeit?
Use SHAPEIT whenever you want to protect the shape and life of your shoes:
- During hand cleaning with any SHOEGR cleaning kit
- During machine washing with a SHOEGR laundry kit
- After washing, while the shoes are drying
- For short and long-term storage in shelves or crates
- While breaking in new shoes for a better fit
- When traveling, to prevent shape loss in transit
How to Use Shapeit?
Using SHOEGR Shapeit is simple & effective.
- Loosen shoe laces and unlock Shapeit
- Adjust to your shoe size (UK 6–11)
- Insert the front end into the toe box
- Push the heel down firmly
- Press to lock in shape
- To remove, unlock and gently pull out
Choose options









Adjustable Size
Shapeit is adjustable—so one pair fits a range of sizes. With an easy-to-adjust mechanism, Shapeit fits Men’s UK size 6 to 11 and adapts snugly to most silhouettes.

Ventilated Design
Strategically placed breathing holes help improve airflow during drying and storage—keeping your shoes fresher, drier, and free from trapped moisture.

Durable: Built to Last
Made with high-grade plastic and anti-rust stainless steel, finished with nickel plating—SHOEGR Shapeit combines durability with a lightweight, premium feel that’s made to go the distance.

Machine-Wash Safe
Shapeit is built to handle moisture during both cleaning and drying. Its anti-rust nickel coating adds durability, making it completely machine-wash safe—so you can wash your shoes with total confidence.

Versatile Utility
When to Use Shapeit?
Use SHAPEIT whenever you want to protect the shape and life of your shoes.
- During hand cleaning with any SHOEGR cleaning kit
- During machine washing with a SHOEGR laundry kit
- After washing, while the shoes are drying
- For short and long-term storage in shelves or shoe safe
- While breaking in new shoes for a better fit
- When traveling, to prevent shape loss in transit
Ultimate Shoe Cleaning Kit
Frequently Asked Questions
Shapeit is a shoe shaper, which helps your shoes maintain their original shape while cleaning, drying, storing, or traveling. It prevents creasing and collapse—keeping your kicks fresh, structured, and ready to wear.
Not at all. Shapeit is designed to hold the shape of your shoes, not stretch them. It gently supports the natural structure without putting unnecessary pressure on the material.
Yes! Shapeit works well with most sneakers, casual shoes, and low and mid-top shoes. While it’s not meant for high heels or high boots, it fits perfectly into most modern footwear styles.
Absolutely. Shapeit helps ease the stiffness of new shoes by supporting their form and softening the break-in process—especially when used before the first few wears.
Yes, it's ultra-lightweight and durable, making it perfect to pack and carry. No more arriving with crushed sneakers!
Shapeit is adjustable and fits Men’s UK sizes 6 to 11. Just set it to your size using the notched holes and you’re good to go.
Yes—Shapeit isn’t just for aftercare. It’s best used during the cleaning and drying process to help your shoes retain their original shape. It prevents shrinking, sagging, or losing structure while they dry.
Not at all. Shapeit is built to withstand moisture during cleaning and drying. It’s coated with iodized nickel, which prevents rusting. Plus, all other components are made from water-resistant materials, so you can clean with confidence.
100%. Shapeit keeps the toe box lifted and the overall structure firm, so your shoes don’t sag or crease while in storage.
Not at all. Shapeit is made with smooth, shoe-safe materials that won’t scratch or tear your lining.
Traditional ones, yes. But Shapeit is adjustable—so one pair fits a range of sizes, specifically Men’s UK sizes 6 to 11, covering most sneaker sizes with ease.