Organised by: GSRGlobal Solutions Pvt. Ltd. (operating as SHOEGR)
Contest period: June 16, 2026 – July 13, 2026
Last updated: June 2026

Please read these Terms & Conditions carefully before entering the #WellCaredWellEarned contest. By submitting an entry, you confirm that you have read, understood, and agree to be bound by these terms in full.

1. The Organiser

The #WellCaredWellEarned contest ('the Contest') is organised by GSRGlobal Solutions Pvt. Ltd., operating under the brand name SHOEGR ('SHOEGR', 'we', 'us', 'our'). SHOEGR is a registered brand and the operator of shoegr.com and @shoegr_india on Instagram.

For any queries related to this Contest, contact us at: contest@shoegr.com 

2. Contest Period

• Entries open: June 16, 2026 at 12:00am IST
• Entries close: July 12, 2026 at 11:59pm IST
• Shortlist announced: July 13, 2026
• Winner announced: July 15, 2026

Entries submitted after July 12, 2026 at 11:59pm IST will not be considered. SHOEGR is not responsible for late entries resulting from technical issues, internet connectivity, or platform outages.

3. Eligibility

To be eligible to enter the Contest, participants must:

• Be a resident of India at the time of entry
• Be 18 years of age or older at the time of entry
• Hold a valid, personal Instagram account that is set to public
• Follow @shoegr_india on Instagram at the time of entry and throughout the judging period
• Not be an employee, founder, contractor, intern, or immediate family member of GSRGlobal Solutions Pvt. Ltd. or any agency working on this campaign

SHOEGR reserves the right to verify the eligibility of any entrant at any time and to disqualify any entrant who does not meet these criteria.

4. How to Enter

To enter the Contest, participants must complete both of the following steps. Both steps are mandatory. Completing only one step will not constitute a valid entry.

Step 1 — Create and post your Reel on Instagram

• Create an original Reel on Instagram showing how you care for your sneakers using SHOEGR products
• The Reel must feature at least one SHOEGR product
• SHOEGR products must be visibly and actively used in the Reel, not merely placed in the frame or mentioned in the caption
• The Reel must be a minimum of 15 seconds in duration
• The caption of the Reel must include the hashtag #WellCaredWellEarned and tag @shoegr_india
• The entrant's Instagram account must be set to public at the time of posting and throughout the judging period
• The Reel must remain live on the entrant's Instagram account until at least July 31, 2026

Step 2 — Submit the official entry form

• Complete and submit the official entry form on the contest page.
• The form requires: full name, phone number, Instagram handle, city, and a direct link to the Instagram Reel
• The entrant must check the consent checkbox confirming content rights (see Clause 8)
• The form must be submitted before July 12, 2026 at 11:59pm IST

Multiple entries

Multiple entries are permitted. Each entry must be a separate, original Reel featuring a different pair of shoes or a different care routine. Multiple entries from the same account featuring identical or near-identical content will be disqualified. Only one prize may be awarded per person regardless of the number of entries submitted.

5. Entry Standards

All entries must meet the following standards. SHOEGR reserves the right to disqualify any entry that does not comply.

• The entry must be original content created by the entrant. Reposts, recycled content, or content created by another person are not eligible.
• The entry must not contain offensive, defamatory, discriminatory, obscene, or inappropriate content of any kind.
• The entry must not contain content that violates Instagram's Community Guidelines or any applicable Indian law/s.
• The entry must not feature or promote competing shoe care brands or products.
• The entry must not contain copyrighted music, images, or content for which the entrant does not hold the rights, unless covered by a valid licence.
• The entry must not contain the likeness of any person other than the entrant without their explicit consent.
• The entry must not make false, misleading, or exaggerated claims about SHOEGR products.

6. Judging

The Contest is not a game of chance. All valid entries will be reviewed and judged by the SHOEGR team on the following criteria:

• Quality of care demonstrated: Does the Reel show genuine, correct, and effective shoe care technique?
• Creativity: Is the Reel well-produced, engaging, and watchable?
• Authenticity: Does the entry feel real and genuine? Does the entrant clearly care about their shoes?

A shortlist of 5 finalists will be announced on @shoegr_india on July 13, 2026. The winner and two runners-up will be announced on July 15, 2026.

The decision of the SHOEGR judging team is final and binding. No correspondence, appeal, or challenge to the judging decision will be entertained.

7. Prizes

1st Prize — Onitsuka Tiger Mexico 66

One (1) winner will receive one (1) pair of Onitsuka Tiger Mexico 66 sneakers. The winner will be contacted via Instagram DM within 48 hours of the winner announcement and asked to confirm:

• Their preferred colourway of the Onitsuka Tiger Mexico 66 (subject to availability on onitsukatiger.com/in/en-in at the time of order)
• Their shoe size (not eligible for return or replacement)
• Their delivery address within India

SHOEGR will place the order directly on the official Onitsuka Tiger India website (onitsukatiger.com/in/en-in) and the prize will be shipped directly to the winner's confirmed address. The maximum retail value of the prize shall not exceed ₹12,500 (twelve thousand and five hundred Indian Rupees), subject to variation based on colourway and availability at the time of purchase.

2nd Prize — SHOEGR Safe Crates (2 runners-up)

Two (2) runners-up will each receive one (1) pack of five (5) SHOEGR Safe Black Storage Crates. Runners-up will be contacted via Instagram DM within 48 hours of the announcement and asked to confirm their delivery address within India. Safe Crates will be dispatched within 7 working days of confirmation.

Prize conditions

• Prizes are non-transferable and cannot be exchanged, substituted, or redeemed for cash or any other product or service.
• The winner must respond to SHOEGR's DM within 72 hours of being contacted to confirm their prize details. Failure to respond within this period will result in the prize being forfeited and awarded to the next eligible entry.
• SHOEGR is not responsible for any delay, damage, or loss caused by the courier or the Onitsuka Tiger website's fulfilment process once the order has been placed.
• SHOEGR is not responsible if a selected colourway or size is unavailable on onitsukatiger.com/in at the time of ordering. In such cases, SHOEGR will contact the winner to agree on an available alternative.
• Prize delivery is limited to addresses within India only.
• Any tax liability arising from receiving a prize is the sole responsibility of the winner.

8. Content Rights & Licence

By submitting an entry to the #WellCaredWellEarned Contest, the entrant grants GSRGlobal Solutions Pvt. Ltd. (operating as SHOEGR) a non-exclusive, royalty-free, perpetual, irrevocable, and worldwide licence to use, reproduce, modify, adapt, publish, translate, distribute, and display the entry content — including the Reel, caption, thumbnail, and any associated media — for any commercial or non-commercial purpose, across all current and future SHOEGR-owned and operated channels, including but not limited to:

• Instagram (organic posts, Stories, Reels, and any other format)
• YouTube (videos, Shorts, and community posts)
• SHOEGR website (shoegr.com) and any future SHOEGR digital properties
• Paid advertising across Meta (Facebook and Instagram Ads), Google Ads, and any other paid media platform
• Email marketing and WhatsApp communications
• Offline marketing materials including print, events, and packaging
• Any future SHOEGR marketing, promotional, or brand communications

SHOEGR will credit the entrant's Instagram handle wherever reasonably possible when reposting or featuring their content. However, SHOEGR is not obligated to credit the entrant in all uses, including paid advertising.

By submitting an entry, the entrant confirms that:

• The content is entirely original and created by the entrant
• The entrant is the sole owner of all rights in the content
• The content does not infringe the intellectual property rights, privacy rights, or any other rights of any third party
• The entrant has obtained all necessary permissions for any third-party elements featured in the content (including music, other people's likeness, and branded products)
• The entrant indemnifies SHOEGR against any claim, loss, or damage arising from a breach of the above warranties

9. Disqualification

SHOEGR reserves the right to disqualify any entrant and/or entry at any time, without notice, for any of the following reasons:

• Failure to meet eligibility requirements set out in Clause 3
• Failure to complete both mandatory entry steps as set out in Clause 4
• Entry does not meet the content standards set out in Clause 5
• Evidence of fraudulent, deceptive, or dishonest behaviour in connection with the Contest
• Attempting to manipulate the Contest through the use of bots, automated entries, purchased followers, or any other artificial means
• Private Instagram account during the entry or judging period
• Deletion or archiving of the entry Reel before July 15, 2026
• Providing false or inaccurate information in the entry form
• Any conduct that SHOEGR determines, at its sole discretion, to be harmful to the Contest, the SHOEGR brand, or the community.

10. Privacy & Data

By entering the Contest, participants consent to SHOEGR collecting and processing the personal information provided in the entry form (name, phone number, email, Instagram handle, and city) for the following purposes:

• Administering and operating the Contest
• Contacting shortlisted entrants and the winner
• Fulfilling prize delivery
• Internal marketing analytics

SHOEGR will not sell or share personal data collected through this Contest with any third party, except as required for prize fulfilment (e.g., sharing a delivery address with a courier service).

Personal data collected through this Contest will be handled in accordance with SHOEGR's Privacy Policy, available at shoegr.com/policies/privacy-policy, and in compliance with the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023.

Participants may request deletion of their data after the Contest concludes by emailing hello@shoegr.com.

11. Platform Disclaimer

This Contest is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc or Radiant Lifestyle  or Onitsuka Tiger. Any questions, comments, or complaints regarding the Contest must be directed to SHOEGR at hello@shoegr.com, not to Instagram or Meta or Onitsuka Tiger.

By entering, participants release Instagram and Meta from any and all liability in connection with this Contest.

12. Limitation of Liability

To the fullest extent permitted by applicable law, SHOEGR and GSRGlobal Solutions Pvt. Ltd. shall not be liable for:

• Any loss, damage, or injury suffered by a participant in connection with their participation in the Contest
• Any technical failure, malfunction, or error affecting entry submission, form processing, or notification delivery
• Any loss or damage arising from the entrant's reliance on information provided in connection with the Contest
• Any delay or failure in prize delivery caused by third-party courier services or the Onitsuka Tiger website
• Any indirect, incidental, consequential, or punitive damages arising from participation in the Contest

13. Modification & Cancellation

SHOEGR reserves the right to modify, suspend, extend, or cancel the Contest at any time and for any reason without prior notice. In the event of cancellation, SHOEGR will make reasonable efforts to notify participants via @shoegr_india on Instagram.

SHOEGR reserves the right to amend these Terms & Conditions at any time. The most current version will always be available at shoegr.com/contest/wellcaredwellearned/terms. Continued participation after an amendment constitutes acceptance of the revised terms.

14. Governing Law & Jurisdiction

These Terms & Conditions are governed by and construed in accordance with the laws of India. Any disputes arising out of or in connection with the Contest or these Terms & Conditions shall be subject to the exclusive jurisdiction of the courts of Mohali, Punjab, India.

15. General

• Participation in the Contest constitutes full and unconditional acceptance of these Terms & Conditions.
• These Terms & Conditions constitute the entire agreement between the participant and SHOEGR in relation to the Contest and supersede any prior representations or communications.
• If any provision of these Terms & Conditions is found to be invalid or unenforceable, that provision shall be severed and the remaining provisions shall continue in full force and effect.
• SHOEGR's failure to enforce any provision of these Terms & Conditions shall not constitute a waiver of that provision.
• These Terms & Conditions are written in English. In the event of any conflict or ambiguity arising from a translation, the English version shall prevail.

Contact

For any queries related to the #WellCaredWellEarned Contest, please contact:

GSRGlobal Solutions Pvt. Ltd. (operating as SHOEGR)
Email: contest@shoegr.com 
Instagram: @shoegr_india
Website: shoegr.com

We aim to respond to all contest-related queries within 48 hours during the contest period.

© 2026 GSRGlobal Solutions Pvt. Ltd. All rights reserved. SHOEGR is a registered brand of GSRGlobal Solutions Pvt. Ltd.
#WellCaredWellEarned contest is organised by SHOEGR. This contest is not affiliated with or endorsed by Instagram, Meta, or Onitsuka Tiger.