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Our Story

Established in 2021 by a trio of lifelong friends, SHOEGR is more than just a brand; it's a dynamic force dedicated to revolutionizing the way we care for our footwear. Our mission is clear – to transform the landscape of footwear maintenance, and in a remarkably short span, we've earned recognition for our innovative and contemporary approach to preserving and extending the life of shoes.

Tailored for the vibrant India, SHOEGR's product line surpasses traditional shoe care norms. We present cutting-edge cleaning solutions and stylish storage options, demonstrating our unwavering commitment to seamlessly blend practicality with a trendy edge in each product we offer.

At the core of SHOEGR's ethos is a commitment to quality and convenience. Our user-friendly applications ensure that shoe care isn't just effective but also an engaging and effortless experience. Embracing an eco-conscious mindset, we go beyond addressing aesthetic needs to align with values, promising sustainable practices in every aspect of our brand.

As a forward-thinking entity, SHOEGR embarks on a mission to redefine the narrative of footwear maintenance in contemporary India. We don't just provide a superior way to shoe care, we're transforming the entire experience, infusing it with a blend of chic aesthetics and sustainable practices, specially crafted for today's trendsetters. Step confidently into the future of shoe care with SHOEGR, where every step is a statement of style and sustainability.

Our Passion

At SHOEGR, we’ve taken our passion for sneakers and combined it with science to create incredible shoe cleaning solutions. Our products are an outcome of rigorous testing, research, experiments and, above all, customer feedback. Customers’ needs and satisfaction are our number one priority, we are dedicated to provide a transparent customer experience.


Our Promise

Transparency, sincerity and integrity are at the core of our philosophy. We hold ourselves to the highest ethical standards, and are honest and transparent in all our dealings. Transparency, sincerity and integrity are at the core of our philosophy.

Our Mission

Apart from cleaning the dust, dirt, and grime off your shoes, we also want to clean up the society, or in the least contribute towards it. We believe the best way to achieve this is by helping youngsters get to and stay in schools. 'Cos education can set your 'sole' as well as soul free. So, we have aligned with 'Bridge of Hope', an NGO for the protection of rights of children and youth with disability. In collaboration with them and with the support of the SHOEGR sole community i.e. our users, we aim to provide amenities to children in need, across India.

Our mission for the community: Put shoes on every child's feet and a school bag over their shoulders.

The feet that walk the path to dreams shouldn't have to face the world unadorned and naked."

— Ankit Roy aka Mojo