The SHOEGR Origin Story.

Saurabh, a Creative Director with an eye for what becomes iconic, once spotted a ₹15K Nike pair hanging off a balcony — soaked, misshapen, and losing all dignity. That one moment said it all: India was buying sneakers fast, but had no idea how to care for them.

He called his childhood friends — Mojo, a hip-hop artist rooted in sneaker and street culture, and Anuj, a Product Tech lead at Unacademy with an engineer’s brain and a sneakerhead’s heart. Through the 2020 lockdown, the trio turned that insight into experiments, chemistry, and late-night testing.

By 2021, SHOEGR was born — built on Saurabh’s creativity, Mojo’s culture, and Anuj’s execution. Today, SHOEGR isn’t just about clean kicks; it’s about respect — for your pairs, your hustle, and your streets. Every sneaker tells a story. We’re here to keep yours alive.

SHOEGR Manifesto.

Sneakers are more than shoes.
They’re badges of hustle, tags on street stories, memories worn on soles.
India’s sneaker culture is lit but nobody cared for it properly.
We saw it dripping, fading, losing shape.
We built SHOEGR because care doesn’t have to be an after-thought.

Care should be the culture.

We fuse innovation with instinct.
From labs to lanes, we engineer products and solutions made for Indian streets and crafted for real sneakerheads. Leather, mesh, suede, knit—every texture, every pair, every story counts.

We don’t apologise for being bold.
We don’t settle for average.
We are the first serious sneaker-care movement in India.
We speak your language, laced with respect, soaked in style.

We are creators, collectors, culture-keepers.
We keep kicks looking sharp, stories staying fresh.
Because great sneakers deserve great care.
And every pair tells a story.
We’re here to keep yours alive.